Server Mania Refreshes Website with Focus on Mobile Experience

The Server Mania website is optimized for phone and tablets; Server Mania website serves as a demonstration of its platform for lightning-fast hosting for mobile applications.

Server Mania, an industry-leading dedicated and cloud hosting provider, has completed a website refresh focused on providing an optimized experience on devices ranging from the desktop to phones to tablets.

The Server Mania website detects the device connecting to the site, and provides an optimized experience with fonts, layouts and menus that are easier to read and navigate on specific devices. For instance, smaller devices like phones demand a simplified layout with larger fonts and buttons that are easy to tap.

The website refresh reflects market trends that help Server Mania connect with its customers and partners wherever they may be.

In early 2014, Internet usage on mobile devices exceeded PC usage, forever changing the digital businesses landscape. Mobile commerce (or “mCommerce”) represents 29% of eCommerce transactions in the US and 34% globally, according todata collected from global mobile ad platform Criteo. By the end of 2015, mobile eCommerce is projected to reach 33% in the US, and 40% globally.

More important purchasing decisions are being made with the help of mobile devices. Business executives lead the way in mobile adoption and 77 percent of executives use their smartphone to research a product or service for their business, according to IDG’s Global Mobile 2014 Survey. The study found that executives use phones and tablets to conduct business research in the evenings more than any other time of day.

Mobile-focused web design is not only important for user experience, but also for search engine rankings. Weeks ago, Google announced it would be rewarding mobile friendly websites in its latest algorithm.

The Server Mania website provides an example for other businesses wanting to make their website respond to different mobile devices.

Server Mania is also committed to educating businesses about mobile optimized design and hosting. Last month, the Server Mania blog provided tips and advice for the web community for adopting mobile-friendly web design, as well as optimizing mobile ads to get the most impact.

“As a leading provider of hosting for mobile websites and applications, it was important for us to update the website with an increased focus on responsive design,” Server Mania CMO Justin Blanchard said. “Our customers rely on our lightning-fast platform for reaching customers on mobile devices. Our refreshed website now uses industry-standard best-practices to provide customers a mobile-optimized experience.”